Finding a Way to Create a New, Community-Centric Space.
Community First Credit Union’s new headquarters ardently reflects its brand promise to put the community and its members first. That promise is clearly evident in a design developed by Performa that places members at the heart of all that drives the financial organization and its services.
The interior design incorporates intentional customer experience zones, many of which are not typically found in financial institutions. The experiences include: Financial Literacy (member genius bar, spaces to learn), Personalized Care (mini-branch for kids), Community Commitment (incubators, non-profit collaboration), and Employee Engagement (training, wellness).
The facility features an uncommon and comfortable openness while maintaining the necessary levels of access, control, and security common to all financial institutions.
Watch a 3D conceptual animation.